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About Varied / Professional Official Beta Tester Angela R. SasserFemale/United States Groups :iconangelic-shades: Angelic-Shades
The art studio of Angela Sasser
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My recent works. Check out ShadowScript for my latest WIP's.

Angelic Visions


Check out my debut art instruction book today!

Inspired by the book? Share your work here!


The Book Trailer

Angelic Visions Bundle by AngelaSasser
Take a peek inside!

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Originally posted at The Art Blog of Angela R. Sasser

My reading of Greg Spalenka's Artist As Brand continues with section VIII. What Makes a Great Website/Blog.

I found the book for a great deal on the Nook.
Or you can buy it via my Amazon referral link
and give me a little kickback!
You can also buy direct from the author!

Blog vs Website


Section VIII talks about what makes an interesting website and blog.  I love the allusion to a website as your studio while your blog is a conversation and is more interactive.  That immediately puts into perspective how a website should reflect your style while a blog can be more conversational and more casual.

For those who don't have much experience designing a website, this section has great tips on suggested sections (ie. About, Contact, Press, Newsletter sign up, etc.) and exactly why you'd need them.

Newsletter Strategies


Spalenka also presents great suggestions for writing newsletters. I always have a hard time figuring out what's relevant and have had a problem having enough art to show (since my attentions/products were so split up).

My newsletter has gone quiet while I build up enough of a buffer of a new consistent body of work to talk about.

Example of Online Brand (from My Own Experience):


Shadowscapes - The Art of Stephanie Pui-Mun Law

(puimun here on dA)

Stephanie Pui-Mun Law immediately sprang to mind for me while I was reading.  She has a fantastic online brand identity and social media/website presentation.  Most impressively, she built most of this herself from the ground up, having been a computer science wiz before she became an artist.

Stephanie has a centralized shop on her site and I can always tell I'm on Stephanie's sites when I see her dreamlike Celtic knotwork, watercolor textures, and soft color palette.  Her newsletter also has a similar feel and updates her fans on upcoming events, new art, new tutorials, and a monthly giveaway which all feels relevant and cohesive to her brand identity.

My Homework


These sections definitely got me thinking about how I want my Angelic Shades and The Fantasy Art of Angela R. Sasser sites to be different.



Angelic Shades Studio - Should be a vintage inspired theme with Art Nouveau flow and flourish.  Soft pale colors (blue, purple, light grey, and white).

Store should serve fine art buyers and my target audience (ie. fancy mats and framed art, postcards, greeting cards, etc.).



The Fantasy Art of Angela of Sasser - Should be elegant and sleek with just enough flourish to not make it too stark.  Black, white, or neutral with accent colors.  Words and images blended together to reflect my love of characters, stories, and narrative images.

Store should serve book lovers, gamers, and character fans. (ie. journals, bookmarks, playmats, dice bags, themed sketchbooks/storybooks, graphic novels, etc.).



Re-designing these sites with more of a specific identity in mind is definitely high up on my to-do list!

I've left out SO much concerning all the various resources Spalenka mentioned, so definitely go support Spalenka's book/workshop if you are finding this blog series helpful!

Next Up: High Touch Venues - Conventions to Galleries

deviantID

AngelaSasser
Angela R. Sasser
Artist | Professional | Varied
United States
Currently based out of Atlanta, I grew up in a multicultural family and spent much of my life traveling as a military brat. It was overseas in Germany at a young age that I fell in love with my first taste of fantasy in the collected stories of the Grimms Brothers and Hans Christian Andersen.

I grew up with the dream that one day I might be able to follow in their footsteps and tell stories to awe and terrify future generations, to capture that sense of danger, triumph, and hidden magic.

I’ve earned three degrees, a BA in English, a BA in Studio Art, and an MA in Arts Administration. I could never choose between my love of writing, of illustration, and for helping other artists.

Nowadays, my art instruction book, Angelic Visions, is out on the shelves of a bookstore near you!
Interests

Commissions

Red Line and Critique
Red-line-example by AngelaSasser
View the full example image plus its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a red lined image meant to aid in improving the work with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your original image plus a redline with suggested corrections using corrective line drawing.

- A full write-up detailing each element which was critiqued and suggestions for improvement.

* Note: If you intend to include a red line I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!
Detailed Paint Over and Critique
Paint-over by AngelaSasser
View the full image with its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a paint over meant to aid in improving the image with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your paint over plus any layer masks, adjustment layers, etc. which were used in your critique.

- A full write-up detailing each element which was critiqued and suggestions for improvement plus links to resources which I believe might aid your future work.

* Note: If you intend to include a paint over I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!

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:iconmalu-clbs:
Malu-CLBS Featured By Owner Nov 7, 2014  Hobbyist General Artist
I hope you have a great birthday! ^_^
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:iconangelasasser:
AngelaSasser Featured By Owner Nov 7, 2014  Professional General Artist
I did. Thanks!:D
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:iconrose74:
Rose74 Featured By Owner Nov 7, 2014  Student Writer
Just wanted to drop by and wish you a happy birthday. :blowkiss: :party: :iconcakeplz: :airborne:
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:iconangelasasser:
AngelaSasser Featured By Owner Nov 7, 2014  Professional General Artist
Mmmmm virtual cake.  Thanks for the bday wishes!:D
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:iconrose74:
Rose74 Featured By Owner Nov 9, 2014  Student Writer
Heh heh, you're welcome. :aww: I hope you had a wonderful special day filled with all your friends, family, and fun.
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