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About Varied / Professional Official Beta Tester Angela R. SasserFemale/United States Groups :iconangelic-shades: Angelic-Shades
The art studio of Angela Sasser
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Angelic Visions


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Originally posted in ShadowScript: The Art Blog of Angela R. Sasser

Chapter II. Your Core Virtue Emblem of Spalenka's Artist As Brand is one I was particularly looking forward to, as it deals with coming up with a logo or an emblem for your core virtue.


I found the book for a great deal on the Nook.
Or you can buy it via my Amazon referral link
and give me a little kickback!
You can also buy direct from the author!

I've struggled with coming up for a logo for years and was never quite satisfied with the images I developed.  I knew I wanted something related to butterflies, a personal totem of mine.  I identify strongly with them and now, having solidified my core virtue, I understand why.

Unlocking creative potential is a value I strongly resonate with and what are butterflies but the ultimate symbol of realized potential?  They start as unassuming larvae that morph into a chrysalis and emerge as something else entirely, something beautiful that always existed within that original form.  They carry the map of what they will become inside themselves always.

But how to make a butterfly logo that wasn't cheesy or gaudy looking?  Here were a few of the designs I made years ago before I gave up and moved on to a generic font logo:

Spalenka offers a strategy for logo sketching which I found to be particularly helpful.  Trying his approach helped me to break away from the geometric patterns that I was never quite happy with.

Again, I'm purposefully leaving some of this process and explanation vague.  Go buy Mr. Spalenka's book if you want the full explanation straight from the teacher!  This is merely my interpretation and specific results.

I knew I wanted something asymmetrical to represent my work, which I feel is more organic and flowing than hard lined and symmetrical.  I also needed something simple enough to be iconic and easily stamped on cards and other marketing collateral.

My rough sketches for each keyword based on
Spalenka's ideation technique.

Next we have the culmination of all of my sketching!  It's amazing what mental associations and symbols you can discover if you just sit and think hard enough.  I ended up leaning towards a design that echoes the form of the chrysalis and the wing of a butterfly all at once, while also incorporating the theme of a seed, another representation of potential which might also double as a keyhole.

2nd row, the last one on the right is my fave! What's yours?

This has been YEARS of frustration solved for me.  I consider this book worth the money spent just on this section alone for the help it gave me when coming closer to resolving this personal struggle I've had with defining a logo.

Back to Part 1
Next up,
III. Your Vision Board (coming soon)

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AngelaSasser
Angela R. Sasser
Artist | Professional | Varied
United States
Currently based out of Atlanta, I grew up in a multicultural family and spent much of my life traveling as a military brat. It was overseas in Germany at a young age that I fell in love with my first taste of fantasy in the collected stories of the Grimms Brothers and Hans Christian Andersen.

I grew up with the dream that one day I might be able to follow in their footsteps and tell stories to awe and terrify future generations, to capture that sense of danger, triumph, and hidden magic.

I’ve earned three degrees, a BA in English, a BA in Studio Art, and an MA in Arts Administration. I could never choose between my love of writing, of illustration, and for helping other artists.

Nowadays, my art instruction book, Angelic Visions, is out on the shelves of a bookstore near you!
Interests

Commissions

Red Line and Critique
Red-line-example by AngelaSasser
View the full example image plus its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a red lined image meant to aid in improving the work with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your original image plus a redline with suggested corrections using corrective line drawing.

- A full write-up detailing each element which was critiqued and suggestions for improvement.

* Note: If you intend to include a red line I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!
Detailed Paint Over and Critique
Paint-over by AngelaSasser
View the full image with its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a paint over meant to aid in improving the image with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your paint over plus any layer masks, adjustment layers, etc. which were used in your critique.

- A full write-up detailing each element which was critiqued and suggestions for improvement plus links to resources which I believe might aid your future work.

* Note: If you intend to include a paint over I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!

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:iconrbl-m1a2tanker:
RBL-M1A2Tanker Featured By Owner 5 hours ago
Happy early birthday! :D (Big Grin) I brings muchHave your cake and eat it too in celebration!
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:icononnirica:
onnirica Featured By Owner Sep 13, 2014   Digital Artist
Hey fellow Painting Drama artist! LOL Just kidding. Your gallery is truly lovely Angela! I've been following you in the painting drama group, and now I finally found you here :) 
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:iconangelasasser:
AngelaSasser Featured By Owner Sep 13, 2014  Professional General Artist
Hey there! Always nice to find another OA student around these parts.  Good to see you here and lovely work on your end, as well!
Reply
:icont-razz:
T-razz Featured By Owner Aug 6, 2014  Professional General Artist
nice gallery!
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:iconmorkadion:
Morkadion Featured By Owner Jul 27, 2014  Hobbyist Writer
I simply love your gallery :)
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