Originally posted in ShadowScript: The Art Blog of Angela R. SasserChapter II. Your Core Virtue Emblem
of Spalenka's Artist As Brand
is one I was particularly looking forward to, as it deals with coming up with a logo or an emblem for your core virtue.
I found the book for a great deal on the Nook.
and give me a little kickback!
I've struggled with coming up for a logo for years and was never quite satisfied with the images I developed. I knew I wanted something related to butterflies, a personal totem of mine. I identify strongly with them and now, having solidified my core virtue, I understand why.
Unlocking creative potential is a value I strongly resonate with and what are butterflies but the ultimate symbol of realized potential? They start as unassuming larvae that morph into a chrysalis and emerge as something else entirely, something beautiful that always existed within that original form. They carry the map of what they will become inside themselves always.
But how to make a butterfly logo that wasn't cheesy or gaudy looking? Here were a few of the designs I made years ago before I gave up and moved on to a generic font logo:
Spalenka offers a strategy for logo sketching which I found to be particularly helpful. Trying his approach helped me to break away from the geometric patterns that I was never quite happy with.
Again, I'm purposefully leaving some of this process and explanation vague. Go buy Mr. Spalenka's book
if you want the full explanation straight from the teacher! This is merely my interpretation and specific results.
I knew I wanted something asymmetrical to represent my work, which I feel is more organic and flowing than hard lined and symmetrical. I also needed something simple enough to be iconic and easily stamped on cards and other marketing collateral.
My rough sketches for each keyword based on
Spalenka's ideation technique.
Next we have the culmination of all of my sketching! It's amazing what mental associations and symbols you can discover if you just sit and think hard enough. I ended up leaning towards a design that echoes the form of the chrysalis and the wing of a butterfly all at once, while also incorporating the theme of a seed, another representation of potential which might also double as a keyhole.
2nd row, the last one on the right is my fave! What's yours?
This has been YEARS of frustration solved for me. I consider this book worth the money spent just on this section alone for the help it gave me when coming closer to resolving this personal struggle I've had with defining a logo.