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About Varied / Professional Official Beta Tester Angela R. SasserFemale/United States Groups :iconangelic-shades: Angelic-Shades
The art studio of Angela Sasser
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Angelic Visions


Check out my debut art instruction book today!

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Originally posted at ShadowScript: The Art Blog of Angela R. Sasser

My reading of Greg Spalenka's Artist As Brand continues with section V.  Declare Your Name - Taglines, Blurbs, Business Cards.


I found the book for a great deal on the Nook.
Or you can buy it via my Amazon referral link
and give me a little kickback!
You can also buy direct from the author!

Spalenka gives a plethora of examples about how a business name can say a lot about you, but also cautions about being influenced by your 'tribe' to change what your identity represents.

I experienced this exact thing when showing off my logo from this workshop to my family.  They all saw a shrimp or a squid.  I'll admit to an aquatic vibe to my logo, but I still feel it represents me very nicely.  I won't be changing it any more than it takes to bring it more towards a wing/cocoon/seed vibe.  Feedback can be helpful, but it can also be dangerous, especially when you respect the critiquers!  It ends up being more about pleasing them than your original idea, if you aren't careful.

Cannot unsee the shrimp/squid in my logo now...

A more serious example would be my past experiences with being cautioned away from the book cover industry by very embittered artists I respected.  These artists were my 'tribe' and they were so very detrimental to my development.  Stick to your core beliefs!  This is all about having faith in your ideas and skills.

Next up, taglines.  I've never really had one before and I feel that has been to my detriment!  My 'Angelic Shades' name was a catch-all I started years ago for all of my art, but now I realize that using it this way just made it a very unclear brand with an unclear target audience.

Now, it seems I've splintered my business into several brands, all which I can link back into some form or fashion to my core virtue of 'unlocking potential through discovery'.  Here are the taglines I came up with for them:

Angelic Shades Studio (My Art Nouveau and angelic art brand)
Creator of Whimsical Art Nouveau and Angelic Art for Classical Souls.

Angelic Artisan (My masks and leather crafts brand)
Revealing the Being Within through Masquerade.

Angela Sasser Art (Fantasy covers and character art brand. This brand will possibly combine my fantasy author identity as well, should I ever choose to publish any stories.)
Exploring Humanity through Mythic Visions.

The Muse's Library (A new brand I'm working on inspired by this workshop!)
Creative Resources for Artists by an Artist.

Thinking about these concepts has helped me better understand what I'm attempting to do with my varied areas of interests and creative output.  (You guys remember that CRAZY Vision Board I did).

Somewhere along the way with this workshop, I realized yet another facet within Angelic Shades and that is my passion for providing resources (reviews, stock art, etc.) for other artists.  I've finally given this passion a name in the form of The Muse's Library, thanks to this workshop.  More on that later!

Other useful info included in this section:

  • Strategies for engaging people in conversation that extends beyond "I draw stuff" (aka. your 30 second elevator speech/blurb). This is especially useful if you're bad at small talk, like most artists I know, including myself!
  • Tips for creative and unusual business card design.
As ever, pick up the book and support the author if you want to learn more!  There's so much I can't capture here in my blog entries.

Next up: VI. Creating Your Market Niche
Back to Part 4
Back to Part 1

deviantID

AngelaSasser
Angela R. Sasser
Artist | Professional | Varied
United States
Currently based out of Atlanta, I grew up in a multicultural family and spent much of my life traveling as a military brat. It was overseas in Germany at a young age that I fell in love with my first taste of fantasy in the collected stories of the Grimms Brothers and Hans Christian Andersen.

I grew up with the dream that one day I might be able to follow in their footsteps and tell stories to awe and terrify future generations, to capture that sense of danger, triumph, and hidden magic.

I’ve earned three degrees, a BA in English, a BA in Studio Art, and an MA in Arts Administration. I could never choose between my love of writing, of illustration, and for helping other artists.

Nowadays, my art instruction book, Angelic Visions, is out on the shelves of a bookstore near you!
Interests

Commissions

Red Line and Critique
Red-line-example by AngelaSasser
View the full example image plus its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a red lined image meant to aid in improving the work with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your original image plus a redline with suggested corrections using corrective line drawing.

- A full write-up detailing each element which was critiqued and suggestions for improvement.

* Note: If you intend to include a red line I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!
Detailed Paint Over and Critique
Paint-over by AngelaSasser
View the full image with its detailed critique here.

I will use an image provided by the client to create a detailed critique in the form of a paint over meant to aid in improving the image with the concerns of the client in mind. A detailed image and descriptive text critique will be provided.

You will receive:

- A .psd file featuring a layer with your paint over plus any layer masks, adjustment layers, etc. which were used in your critique.

- A full write-up detailing each element which was critiqued and suggestions for improvement plus links to resources which I believe might aid your future work.

* Note: If you intend to include a paint over I have done in your paintings as a direct base, I request that you credit me in the description of your work. This is optional, but appreciated!

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:iconmalu-clbs:
Malu-CLBS Featured By Owner Nov 7, 2014  Hobbyist General Artist
I hope you have a great birthday! ^_^
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:iconangelasasser:
AngelaSasser Featured By Owner Nov 7, 2014  Professional General Artist
I did. Thanks!:D
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:iconrose74:
Rose74 Featured By Owner Nov 7, 2014  Student Writer
Just wanted to drop by and wish you a happy birthday. :blowkiss: :party: :iconcakeplz: :airborne:
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:iconangelasasser:
AngelaSasser Featured By Owner Nov 7, 2014  Professional General Artist
Mmmmm virtual cake.  Thanks for the bday wishes!:D
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:iconrose74:
Rose74 Featured By Owner Nov 9, 2014  Student Writer
Heh heh, you're welcome. :aww: I hope you had a wonderful special day filled with all your friends, family, and fun.
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